The Problem
Aylworth Manor, a luxurious bed and breakfast located in the picturesque Cotswolds, faced the challenge of losing a significant number of bookings to third-party platforms. To address this issue, they sought to establish a direct booking system on their own website, aiming to streamline the reservation process and retain more control over their bookings.
Enhance their Search Engine Optimization (SEO)
We developed multiple pages on Aylworth Manor’s website, each meticulously designed to enhance their Search Engine Optimization (SEO). This strategy was aimed at boosting their online visibility, making it easier for potential guests to discover Aylworth Manor through search engines, and thereby driving more direct traffic to their site for bookings.
Synchronize seamlessly with major booking platforms
We integrated a sophisticated booking system into Aylworth Manor’s website, designed to synchronize seamlessly with major booking platforms, including Airbnb and Booking.com. This integration ensures a unified and efficient management of reservations across all channels, reducing the complexity of handling bookings from multiple sources and enhancing operational efficiency for Aylworth Manor.
Improved their financial outcomes
As a result of these enhancements, Aylworth Manor is now successfully securing more direct bookings through their website. This shift has positively impacted their business by retaining a larger portion of their profit margins, which were previously diminished due to commissions paid to third-party booking platforms. The direct booking system has not only streamlined their reservation process but also improved their financial outcomes.
